On category pages, sort your advanced search by several classifications including price, size, gender, style and other variations. As your customers filter to find their items, the results will show up instantly without a page reload. This enables them to easily find what they are looking for on your site. We can also have all the filtered categories register as URLs for advanced SEO purposes.

Another profitable functionality is the Pre-check Out Upsell. If you’re a Vistaprint shopper, you may have seen this when ordering your business cards, or promotional items. Even GoDaddy uses this functionality. In short, it gives buyers one last chance to add an item to their eCart. So as you’re checking out, you’re buyers are able to view the items in their cart AND some suggested items that relate with the products they’re already set to purchase. This upsell functionality has been proven to increase online sales by approximately 48%.

This functionality lets you schedule custom post-order emails and follow ups. So, for example, if you wanted to customize or override the automated emails sent by your ecommerce system, you could. You could also use this to send reorder reminders or upsell products. It will even allow you to condense multiple emails for multiple digital licenses into a single email. (Ex: Most ecommerce systems send multiple emails with digital licenses if you have more than one product in your cart.)

Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile-friendly/responsive algorithm they launched back on April 21, 2015. Google said the update will happen “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”

When the update happens, it will roll out gradually, so you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed out. This kind of sounds like the slow Panda 4.2 update rollout, but it is unclear if the rollout will take weeks or months. Google just said it would “start rolling out” the update in the beginning of May.  The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

It is believed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon.” The original Mobilegeddon was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact.

If you are not mobile-friendly or responsive design, or if you want to ensure you are, contact us today.

"Volusion does not provide adequate flexibility to allow for a fully fledged customer loyalty program so we ultimately sought Optimum7 got this done for us and we are very pleased."

"We are so glad we used Optimum 7... They were very professional, very cost effective and delivered on time."

Patrick Barnhill Specialist ID

Stan Bullington Sunbelt Cups Co.

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